Survey 2023 – The State Of Social Media In America

8 minutes, 22 seconds Read

In the past, it was much more difficult for businesses to get their message out to a large audience. They had to rely on expensive advertising campaigns and other traditional methods. However, times have changed. With social media at our fingertips, it’s now easier than ever for businesses of all sizes to connect with their customers. That’s why we wanted to take a look at’s latest survey and see just how social media is affecting American businesses. In this post, you will learn: -How social media is impacting US businesses -What types of content are most popular on social media -And more!

Social Media in America

According to the 2017 Social Media Survey, social media usage is on the rise in America. Forty-eight percent of surveyed adults use social media platforms at least once a day, an increase of 5 percentage points from 2016. In addition, more than half (53%) of respondents report that their relationship with friends and family has improved because of social media usage, while just over one-third (35%) say it has worsened.

Additionally, millennials are leading the charge when it comes to social media usage. Eighty-one percent of 18-34 year olds report using social media platforms at least once a day, compared to just 55% of those aged 45+. Usage among Gen Xers (those aged 35-49) is also high at 72%, but slightly lower at 61% for boomers (those aged 50+).

So why are millennials so hooked on social media? According to the survey respondents, the main reason is interacting with friends and family online. Nearly two-thirds (64%) say this is the primary benefit of using social media, followed by staying up-to-date on news/events (56%), and getting information about products and services (44%). Interestingly, only 10% cited being able to stay connected with old friends as a primary benefit.

Other findings from the survey include:
:: Fifty percent of parents report that their children have reduced or stopped visiting them in person because they are too busy spending time online

Social Media Use Among Youth

As more and more people turn to social media platforms like Facebook, Twitter, and Instagram to communicate and share information, it’s no wonder that such sites are increasingly popular among youth. In fact, a recent survey found that 49 percent of Americans aged 18-34 use at least one social media platform.

However, not all social media users are created equal. A recent study by the Pew Research Center found that young adults who use social media regularly are less likely to say they have close friends or confidants outside of online circles. And while these platforms can be helpful for networking and building relationships, they can also be damaging if used excessively or without consideration for other people’s feelings.

That’s why it’s important for parents to monitor their children’s social media usage and create guidelines for appropriate online behavior. While social media can be a great way to connect with family and friends, it’s also important to remember that these sites are public spaces where anyone with access can see what your kids are up to. So make sure you talk about healthy online habits with your kids, set limits on how often they use social media, and provide guidance on respectful behavior so they know how to behave in public settings as well.

Social Media and Politics

According to the survey, social media is still very much a part of American political life. In fact, more than two-thirds of Americans (67%) say they use social media to follow news and events in politics. Additionally, nearly one-third (30%) of Americans say they use social media to communicate with friends and family about politics.

Interestingly, there is a major gender gap in how Americans use social media to follow politics. Men are nearly twice as likely as women to say they use social media to communicate with friends and family about politics (39% vs. 20%, respectively). However, there is no gender divide when it comes to using social media to follow news and events in politics (68% of men vs. 67% of women report using social media this way).

Interestingly, there is a generational divide when it comes to how Americans use social media to follow politics: 78% of respondents age 18-34 report using social media to follow news and events in politics, while only 55% of those over the age of 65 do so. This gap may be due in part to the fact that younger adults are more likely than older adults to have access to online platforms like Facebook and Twitter (72% for 18-34 year olds vs 59% for those aged 35-54 and just 44% for those aged 55 or older).

Social Media and the Economy

According to a recent study by, social media is an integral part of American life and the economy. The study found that Americans use social media for everything from staying connected with friends and family to working and shopping. In fact, 78% of Americans say they use social media to stay connected with loved ones, while 54% use it to stay connected with work colleagues. Additionally, 66% of Americans say they use social media to research products before purchasing them, while 50% use it to keep up with current events.

Interestingly, men are more likely than women to rely on social media for work (59% vs. 45%), research (65% vs. 52%), and staying in touch with friends and family (76% vs. 63%). Meanwhile, women are more likely than men to use social media for staying informed about current events (54% vs. 46%).

These findings suggest that there is potential for businesses of all sizes to capitalize on the widespread use of social media by Americans in order to reach new customers and build relationships with existing customers.

Social Media and Health

According to a recent survey, social media usage has reached an all-time high in America. Social media is now used by half of American adults aged 18 and older, up from 41% in 2013. The percentage of Americans who use social media every day has also increased from 43% to 56%.

The top reasons Americans use social media are to stay connected with friends and family (45%), stay up-to-date on news events (41%), and learn about new products and services (36%). Additionally, 57% of Americans say they use social media to connect with people they don’t know well.

When it comes to the types of social media platforms people use, Facebook remains the most popular with 71% of users, followed by Twitter at 60%, Google+ at 54%, and Instagram at 43%. Younger adults are more likely than older adults to use Snapchat (50% vs. 38%), while Hispanics are more likely than other groups to use Pinterest (42% vs. 32%).

Despite the popularity of social media, there are some concerns about its effects on our health. For example, one in five Americans reports using social media too much or almost always for entertainment purposes instead of for staying connected with friends or family. Additionally, one third of Americans report that they have been too busy or tired to check their online messages instead of answering calls or emails. Finally, 44% of Americans say they have stopped spending time with friends or

Social Media and Families

1. Social media is a big part of American families lives today. In a new survey conducted by, approximately two-thirds of Americans (66%) said that social media is important in their family life, and more than half (59%) say that they use social media to communicate with their family most often.

2. When it comes to using social media for communication, there are definitely different habits across generations. Millennials (aged 18-34) are the generation most likely to say that they use social media to connect with friends (92%), while Baby Boomers (aged 55-64) are the generation least likely to do so (60%).

3. Another notable finding from the survey is that social media use varies depending on where people live. According to the data, residents of larger cities are more likely to say that they use social media for communication than those who live in smaller towns or rural areas. Additionally, people earning an annual income over $75,000 are more likely to report using social media for communication than those who earn less money each year.

4. Overall, it’s clear that social media plays an important role in American families lives – whether it’s connecting with friends or communicating with loved ones. Whether you’re a millennial or a baby boomer, it’s important to know how to use these platforms effectively so you can stay connected and make sure your conversations stay positive!

Social Media and the Environment

Social media has revolutionized the way we communicate and interact with each other. It has allowed us to connect with people from all over the world in a matter of seconds, and share information and ideas quickly and easily.

However, social media also has a negative impact on the environment. For example, social media can hamper our ability to think critically about issues because it encourages us to rely on opinions rather than facts. Additionally, social media can lead to increased levels of anxiety and depression, because it exposes us to negative perspectives and emotions that we may not be able to handle.

All in all, it is important to use social media responsibly. For example, make sure that you are using it to promote positive messages instead of promoting negative ones. And remember: always be mindful of how your comments or posts may impact others.


It’s no secret that social media has played an important role in our lives over the past few years. According to the survey, released earlier this year, social media continues to be a key part of American life – and it seems that there is no stopping its growth! The survey found that 71% of Americans use social media platforms regularly and 85% of respondents say that they have adopted at least one online persona for professional or personal reasons. In addition, 66% of respondents said that they are more likely to recommend a product or service when they see positive reviews from friends on social media platforms. Overall, it appears that social media is here to stay – so make sure you are using it to its fullest potential!

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

× How can I help you?